Cryptocurrency is often viewed as a man’s world. Only eight percent of crypto investors are women and fewer than seven percent of people working in the space are female. Maria Prusakova hopes to change that trend and encourage more women to invest, to learn, and to take part in the world of crypto-finance. A former Olympic snowboarder turned crypto advisor, Prusakova has never shirked from a challenge. She went straight from snowboarding at an Olympic level to studying law and finance. Her time working in wealth management for some of Switzerland’s most elite private banks opened her eyes to the value of cryptocurrency, particularly for large cash transfers. It was then that Prusakova started her work in PR for blockchain and crypto startups. The experience helped her co-found the first all-female founded advisory firm in the space, Crypto PR Lab and Advisory. We spoke with Prusakova to discover how she’s working to make crypto an equal opportunity industry. Innovation & Tech
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